Branding and design

“The most striking rebranding in the history of risk transfer.”*

Branding projects are at the heart of our design work. We help new businesses build brands, we help businesses facing change rebrand, and we help successful businesses enrich their brand.

Branding design must create a visual expression of what a client stands for. Our work is always relevant to each client’s individuality, it differentiates the client from its rivals, and it delivers impact.

Why? Because we talk to our clients and listen to what they have to say. Every relationship kicks off with a discovery phase which allows us to acquire a real understanding of the client’s idiosyncrasies and aspirations. Although we’re interested in what the client does we’re much more interested in how they do it and why they do it. We want to know what makes them different, what makes them better, what motivates them, what makes them tick. The more we learn, the more relevant our work will be.

We bring fresh perspectives, unorthodox perspectives to our work. We uncover something new, something no one else has found. We look at each job afresh to find a better way to tell the client’s story. That’s how we create engaging, compelling and effective work.

*Acclaim from Intelligent Insurer for our work rebranding Cooper Gay Swett & Crawford as Ed.