Advanced Technology Assurance Limited (“ATA”), formerly known as Skyrisks Limited, today announced the launch of its new corporate brand identity. This rebranding initiative, which includes a new name, logo, values, signature, and website, marks a significant milestone in ATA’s growth since commencing its insurance operations a little over a year ago with the cornerstone financial investment and underwriting capacity of Convex Group Limited. It also underscores its planned expansion into new sectors beyond aerospace where advanced technology risks require a specialist approach.
Introducing the New ATA Brand
“We are building the global underwriting powerhouse for advanced technologies,” said Michael Coles, Chairman of ATA. “In a short time as Skyrisks, we achieved our goal of becoming a specialist in advanced air mobility (AAM), including unmanned aircraft systems (UAS), electric vertical takeoff and landing (eVTOL) aircraft, and other emerging aviation technologies. In doing so, we have built underwriting ‘centres of excellence’ in autonomous systems, battery technologies, electric infrastructure, and hydrogen and alternative fuels. Over time we will apply our technical expertise into building fit-for-purpose, verticalised products for customers across sectors that form the backbone of the global economy: aerospace, energy, industrial, transportation, and technology. We will continue to earn the trust of our customers with the strength of ATA’s insurance products, as we support the future of industrial transformation, electrification, automation, and computing —enabling a smarter, more sustainable world.” Mr. Coles further elaborated on the key elements of ATA:
On Adopting the ATA Name: “ATA stands for Advanced Technology Assurance, reflecting our deeply held commitment to insuring advanced technologies. Our name represents excellence, clarity, and our purpose to support a new wave of advanced technologies.
On the Value of Being “Straightforward”: “It starts with our name, I hope our customers and broking partners immediately associate ATA with being straightforward in everything we do—from our broker service to our policy terms and conditions, to our claims procedures, and our stakeholder communications. Being straightforward is how we conduct business at ATA. Being both technical and straightforward may seem counterintuitive, but what makes ATA so special is our ability to excel at both: we are highly technical underwriters who handle advanced technology risks in a remarkably straightforward way. The more straightforward we are in our business, the more we empower our customers and broking partners to move forward in theirs.
On the New Signature: ‘ATA, With You All the Way’: “We are passionate about helping our customers’ businesses thrive. As such, we invest significant resources in developing new risk models, new policy language, and new coverages that enable the adoption of our customers’ technologies, services, and business models. No matter what stage a customer is on their advanced technology journey, from R&D to industrial scales and beyond, ATA is a long-term partner, and this is
championed in our signature, ‘ATA, with you all the way’.
It’s business as usual at ATA’s underwriting desks. With this rebranding, ATA is well-positioned to be a specialist in the global insurance market for advanced technologies, offering fit-for-purpose products to customers across various industries.