Posts By :

Candela Farroni

  • Candela Farroni

When your PR is tied to someone else’s: can you stop the comparison games?
When your PR is tied to someone else’s: can you stop the comparison games? 2560 1920 Candela Farroni

Some figures (or brands) become permanently linked in public imagination. Before my visit to Tate Britain’s Turner & Constable rivals…

  • Candela Farroni

Never waste a quote
Never waste a quote 2560 1708 Candela Farroni

The work of PR and comms specialists has evolved in recent years to include new formats. But among the abundance…

  • Candela Farroni

The financial cost of a reputational event
The financial cost of a reputational event 1920 1280 Candela Farroni

Brand reputation is an intangible asset for organisations. Similar to other attributes like top talent or intellectual property, quantifying its…

  • Candela Farroni

Data as a storytelling opportunity
Data as a storytelling opportunity 2560 1708 Candela Farroni

I’ve noticed a phenomenon both in trade press and mainstream media: it’s become increasingly common to read bylines signed by…

Start Typing