Social media plan
Time and resource requirements from Fidelis
Set up: We will handle all aspects of the redesign of the LinkedIn page – and with the following information we can have the LinkedIn page up and running within 24 hours:
- Brand Identity Guidelines
- Brand assets such as: logo files, imagery and any supportive graphics
- A short bio: a paragraph or two with an overview of Fidelis. (For example, recent press releases have included the following description: Fidelis Insurance Holdings Limited is a privately-owned Bermuda-based holding company, which, through its subsidiaries, is a global provider of property, bespoke and specialty insurance and reinsurance products. Fidelis is rated A-(Excellent) by A.M. Best Company, Inc.)
Ongoing: In order to create an agreed weekly schedule of social media posts, a 30 minute meeting each week would be ideal. During this meeting we would exchange news and ideas with a Fidelis representative who has knowledge of: company news, press releases, recruitment including new hires & job opportunities, CSR initiative updates, staff events & conference attendance, company & staff award wins, staff interviews with publications, internal culture news (e.g. company sports days/quiz nights/charity work), and can help us interact with staff for analytical and employee spotlight posts.
Case studies
Insurance sector businesses we provide social media for include:
StarStone, a global specialty insurer. We create, manage and monitor all aspects of StarStone’s Twitter page.
The Lloyd’s Market Association (LMA)
Social media is an enabler; it enables companies to speak directly to their audience and that’s been its overriding success for the LMA.
We began managing The LMA’s social media in February 2018. At the time it had 5,036 LinkedIn followers, by April 2020, followers on LinkedIn had increased by 275%, to 18,905 giving the LMA more followers than market associations such as the ABI, the London Market Group and the IUA (as at April 2020).
By creating and delivering regular, compelling, visual and varied content we have proved LinkedIn to be an incredibly successful channel for the LMA, allowing them to keep their members abreast of Academy events, market topics and issues, people moves and internal news. The channel has become a vital part of its members’ professional lives.
Here are a few examples of our work:
We began managing The LMA’s social media in February 2018. At the time it had 5,036 LinkedIn followers, by April 2020, followers on LinkedIn had increased by 275%, to 18,905
Company news
Company news
Company news
LMA authored blogs
LMA authored blogs
LMA authored blogs
LMA events
LMA events
LMA events
Relevant and timely industry news
Relevant and timely industry news
Relevant and timely industry news
Beach & Associates
One of the most powerful aspects of social media is its ability to create a community – and that’s exactly what it’s achieved for Beach.
We created and launched Beach & Associates social media channels in April 2019. Today, their LinkedIn page has over 2,000 followers.
Beach has a unique culture which is highly valued by the firm’s leadership and is considered crucial to the company’s success. Social media has been an important tool both in promoting and in nurturing the Beach culture, particularly in encouraging a collective outlook among the company’s people. We create content that reflects the Beach community and it’s proved a great way to unite and inform Beach employees across geographies, as well as a way to communicate with clients.
Posts include ‘spotlights on’ where we regularly hear from Beach people and new joiners about their roles, their careers and what opportunity they see in the industry today, insights and targeted commentary on industry topics and extracts of interviews from senior management. We also focus on corporate social responsibility work, such as:
- The New York team’s sleeping on the streets to raise awareness and money for youth homeless charity, Covenant House.
- Fundraising events to raise money for Beach’s designated charity Motor Neurone Disease Association
- The fun side of Beach – the charity sports matches they take part in as well as other team events.
Here are a few examples of our work:
We created and launched Beach & Associates social media channels in April 2019. Today, their LinkedIn page has over 2,000 followers.
Company news
Company news
Company news
Spotlight
Spotlight
Spotlight
CSR and charity work
CSR and charity work
CSR and charity work
Team events
Team events
