It’s easy to see why people often misunderstand the word ‘rebrand’. Most people would consider a name change, a new logo or different design to be a rebrand, but a brand is so much more…

Last month, the UK chairman of KPMG stepped down, following an outcry over comments he made at a virtual meeting where he dismissed staff concerns about stress during the Covid-19 pandemic. He suggested that consultants…

A year into the COVID-19 lockdowns in the UK, our world has narrowed. The shop, walks and runs in the immediate vicinity and the view from the window is, for many, as far as our…

It’s become an annual tradition for me to write a blog for International Women’s Day, a tradition I am keen to uphold. In previous years, I’ve spoken with inspirational women in PR and even placed…

How the world has changed since World Book Day 2020. While the children in our families may not be marking the occasion in the usual, fancy dress way, the mission behind World Book Day remains…

Looking for a job during lockdown was, needless to say, extremely difficult. It is very rare that you hear of someone walking straight into a graduate job that they actually want. It is even rarer…

How do you feel about Pokemon?  If you’re British, that probably depends on your age. But how would you feel if your credit card was covered in images of Pikachu?  Or if the high speed…

Video killed the conference star? The Covid-19 pandemic changed the face of the event industry; it brought virtual connectivity tools into the spotlight with the majority of events in 2020 conducted online by organisers who…

January is named after Janus, the Roman god of beginnings and transitions, the month of a new year and a fresh start. Usually, this is a time which fills people with optimism, a chance to…

Covid-19 is going to make this Christmas a strange one. Families won’t be able to meet and celebrate together, or, at least, not like they always have. In Poland, we traditionally break wafer bread with…

Recently I spoke at a careers fair for job seekers returning from working in Japan on the government backed JET Programme*.  They are returning at an incredibly difficult time for job hunting in general and…