Western Pension Solutions (WPS) is a specialist pension consultancy, owned by the Vestey Group.

Haggie Partners were tasked with the creation of a new identity that reflected the traditional Vestey Group values and heritage. To help convey the traditional family heritage we developed a photography style for collateral, using duotone imagery to create a clear and distinctive style for WPS.

From the creation of a high-end sophisticated brand persona to implementation across marketing collateral, brochures and the website, Haggie Partners were involved in all aspects of the new identity.